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What is Premium Targeting?

The Premium Targeting option allows you to narrow your reach to a highly specific audience within the broader global Jango Radio listener base. This can be useful for artists who want their music played only in certain countries or U.S. states, or targeted to specific age groups or genders. Please note that enabling Premium Targeting reduces the size of your available audience, which may significantly slow your play rate due to fewer eligible listeners.

Important: Premium Targeting must be turned ON in order for your music to be played exclusively within your selected regions and demographic settings.

When Premium Targeting is active, each premium targeted play uses 2 play credits. This feature ensures that your music is delivered only to listeners within your chosen geographic and demographic parameters.

You can enable or disable Premium Targeting, and adjust your settings, at any time from the Campaign Settings menu under Premium Targeting.

You are able to target by the following criteria:

  • Gender

  • Age

  • Geographic location

  • Registered Listeners