Troubleshooting Slow Plays: How Do I Speed Up Play Pacing?

First, please be advised that it is normal for pacing of plays to slow down/speed up. This largely depends on how many listeners are tuning into your selected target artist stations and how many artists like yourself are targeting those same artists.

If you find that your songs are not playing at a fast enough pace and you want the songs played with more frequency, there’s a few aspects of your targeting that you can adjust:


PLAY SPEED: You can increase the play speed at anytime from your CAMPAIGN SETTINGS > PACING using the “Play Speed” option. The default speed is set but you can increase or slow your speeds and adjust as needed.


ARTIST TARGETS: Add more artists to your target list and/or adding more popular or mainstream artists to your list will speed up rate of plays.
The minimum number of artists one must select to start a campaign is 5. However, you can add up to 30 artist targets. The more artists you add to your list + the more popular these artists are = faster the speed of plays will be because you are expanding your listener range to a wider scope.


APPLY MORE PLAYS: Applying more play credits to a song will also increase speed of plays. If you apply very few credits to a song, then the system will pace those plays out so that they last longer and don’t get used up too quickly. Applying credits in larger increments will help kick up the frequency of plays on your songs.


USE SONG LEVEL TARGETING: Did you know that with only standard artist targeting and more than one song receiving promotional plays, your songs are actually competing for airplay spots with each other? This is because they are all working for airplay spots in the same 5-30 artists targets you have chosen in your standard targeting. Hop over to How To Use Artist Bundles To Increase Play Speed for tips and tricks on how to optimize this features use.


ARE YOU USING PREMIUM TARGETING?: Keep in mind that having Premium Targeting enabled and focusing plays in certain regions or to a particular demographic will decrease the frequency of plays because your potential listeners are dramatically narrowed down.